Millennialization of Everything: How to Win When Millennials Rule the World Millennials are the largest living generation in the USA, weighing in at an astonishing 92 million people. By 2025, Millennials will make up 40% of eligible voters and 75% of the global workforce. Their sheer size and unprecedented influence have disrupted every status quo, impacting the world around us. Author Jeremy K. Balkin refers to this phenomenon as the "Millennialization of Everything." Socio-economic and historical events have fundamentally shaped the Millennial Mentality and their preferences and behaviors. Debunking commonly held stereotypes and understanding the Millennial Mentality is critical to harnessing the power of their best traits and unlocking future trends. Only then can we effectively engage, motivate, and empower the most important generation in history.
Investing with Impact: Why Finance is a Force for Good Investing with Impact: Why Finance Is a Force for Good outlines the roadmap to reinvigorating a skeptical public and demoralized financial services industry by making the case that, contrary to popular misconception, finance isn't the cause of the world's problems; in fact, it can provide the solution. Author Jeremy Balkin articulates how the finance industry can improve the state of the world by positively influencing the allocation of capital. Investing with Impact outlines Balkin's 6E Paradigm, a revolutionary framework that expands the impact investment universe, enabling mainstream capital to flow where opportunities generate positive investment returns and have a demonstrable social impact. Described by the Huffington Post as the "Anti-Wolf of Wall Street," Balkin challenges the status quo and advocates for opening the $1 trillion impact investment market, which will create a financial premium for doing good. The book demonstrates that if we can change the culture in finance, we can change the world for the better.